Welcome to the Creative Age: Bananas, Business and the Death of Marketing. Mark Earls, Earls

Welcome to the Creative Age: Bananas, Business and the Death of Marketing



Download Welcome to the Creative Age: Bananas, Business and the Death of Marketing



Welcome to the Creative Age: Bananas, Business and the Death of Marketing Mark Earls, Earls ebook
Publisher: Wiley, John & Sons, Incorporated
Page: 288
ISBN: 9780470844991

The rules and principles that have governed business for half a century are dead; what matters now, more than anything else, is creativity and ideas. In a thought-provoking look at the death of 'old' marketing, Mark Earls explores this sea change and shows how the new philosophy can be used to solve traditional marketing problems. He also provides detailed guidance for building an organization for which employees will choose to work - one within which creativity and ideas can flourish. 'This is the book Naomi Klein should have written. Mark Earls affectionately dissects the madness of modern marketing but at the same time understands why it really matters.' Dominic Mills, Editorial ...

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